Nobody hands your family a price sheet for recruiting, so here is one.

The recruiting process itself

What should be free: film (Hudl through your school), a recruiting profile, emailing coaches, transcripts, and the NCAA Eligibility Center profile (free to create; the certification fee of $100 or so applies when you register for D1/D2 certification).

Where families actually spend:

What each level costs to attend (and what the scholarship math really is)

The one rule

Total the real annual cost after ALL aid at each school, then compare. A 40 percent D2 scholarship at an expensive private school can cost you more than a state school with no athletic money. The logo on the offer letter does not pay the bill; the net price does.